Search Engine Optimisation
The objective of Search Engine Optimisation is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site.
To achieve this objective it is necessary to have a website that is both attractive to the human visitor (your customers) and search engines. There is little point in having a site liked by search engines but not visited by humans. This where we can help you.
Content is 'King'
We believe that search engines give preference to content-rich sites, and particularly to sites with fresh information or old information presented in a new form, with new relevant additions. For instance there are only so many ways to describe the services PDS can offer. The new, fresh detail is that we (Priday Design Studio/PDS) are offering them and we have out views of what can be offered to our customers.
There are a number of steps to go through to enable sites get any form of search engine ranking let alone a high one.
- Content Review and Report
We will review all elements of your existing site, looking to see how easy it is to find things, what the content is and how it is presented. We will also review the meta data and report back to you what we feel can be done to improve your standing in search engines and human access to your site. - Keyword Research
Before we can make any changes, we need to understand what terms people might use to try and find your site, what similar terms are used by your competitors and how these terms can be included within the content of your site. - Redesign
All elements of the site should have a comfortable, consistent feel. Colours used should compliment each other and be appealing to the visitor and relevant to the contents. Navigational and external links should all work and be logical. Technology should be used wisely and not as a gimmick. Above all else, the actual content of the site should be amended to meet the needs of all visitors. - Site Submission
Once your site redesign has been completed, we will submit your site to search engines and the relevant directories, trade organisations etc. Site submission is not a job for a machine - most search facilities now require completion of security measures designed to defeat auto-submission programs. - Pay-Per-Click (PPC) and Pay-For-Position (PFP)
Where applicable, we will help you design and manage PPC and PFP campaigns, designed to rapidly promote your website to specific search engines and obtain for you "on search page placement". - Regular Review and Adjustment
SEO is not a one-off process. Web sites are living things. They need to change and expand (or contract) as your business and your customers expectations change. As your site changes, so will your use of search engine rankings and campaigns. - Knowledge
The Internet is awash with SEO companies promising the earth for a kings ransom. Yes it is true, you can buy a prominent placement on a search engine page, this is PFP. And yes you can engage in PPC campaigns, placing your advert on specific search engines. However, both of these can cost the fortunes of many kings and still not get you a top ranking in Google, MSN or Yahoo. The major search systems (Google etc) expect your site to conform to their rules, to contain relevant, logical and fresh content and to be presented in a consistent and applicable way. We can help you achieve this. - Friendly Service
We will listen to you and discuss with you what you want out of your website and advertising. We will work with you in a courteous and respectful manner to strive to get the end results you expect.
Contact PDS, and let's help your business reach it's full potential.